Why fansify is the best option for brands to manage their demand, pre bookings and product/ service/ event launches

Fansify is a B2B platform that employs blockchain technology to help businesses profit from demand. While brands already capitalize on demand to drive sales and revenue, the extent of their success can be expanded dramatically with fansify. The enormous demand for their products only leads to faster sales, without generating greater profits. This is where fansify comes in – we convert the demand of your exclusive products/ service/ experiences into revenue churners, improve profit margins, and help businesses truly monetize their brand equity and demand.

Why Brands Should Work with Fansify:

Earn More Revenue from In-Demand and Exclusive Products

Agreed that you have huge demand, your products/ service / events fly off the shelf as soon as they are launched and every launch of yours creates huge fan frenzy across all media. For every X number of products/ service / events you launch there is a 10X demand, however, in spite of this huge demand your inventory of X quantity is finally sold at the same retail price.

The fact that the demand was 10 times only added rush to your sites which did not convert in revenue. With fansify you can now monetize this demand. Using our proprietary tech we can auction the pre bookings of this same offering, now any loyal customer who truly desires access to your offernings will participate in the bidding process in our platform. The bidding is done with a base price over and above the retail price and fansify collects all details required by the brand to deliver the offerings. This way the brand acurately monetizes the demand that was there, out of the 10X customers waiting in queue, the true loyal customers rightfully secures the offerings first.

Better Understanding of Customer Spending Behavior as per demand

The most ideal situation for any brand is when they know who are their customers and how much are they willing to pay for their offerings, but the challenge is how do you get this data. In spite of this being an age old problem, there are really very few platforms which can actually provide this data to you. This is where fansify is the most handy. As you auction your offerings through us, we will be in a position to tell you exactly who your high paying loyal customers are, how much are they willing to spend and what are their spending frequencies. You will, for the first time have a very clear, qualified and transparent data on the spending habits of your customers and that too available in real time. You can then plan customised events and launches around the different customer sets that you have.

No Cryptocurrency!

Yes, you heard it right! Our platform has no exposure to the highs and lows of the crypto world. In fact, there is no dealing with any crypto currency for you or your customers. We take payments from your customers in the currency of their region and pay you in the currency that is pre-agreed upon. Yes, we will open your store front in Web3, you will get all benefits of Blockchain but our process does not involve any transactions in cryptocurrencies, hence you don’t need to worry about that as well.

Pricing corrections as per demand

Like most successful brands, we are sure that you have a robust pricing mechanism, which ensures that each product generates positive margins at unit economics level. However, how to know if the pricing is optimized, is there any rooms for increasing the price? This is exactlywhat fansify can do for you.

When you auction your offerings through our platform, you get the best insights on how much on an average your customer is willing to spend on your product, what level of interest is your auction garnering among your loyal fan base? In fact, this can be done at any demographic and geography levels. What really sets us apart in comparison with data from any other global research agency is that our data will not be based on surveys and perception, it will be the actual amount of money that customers are willing to spend, in fact they have already spent on your brand through us. It will thus be extremely qualified, transparent and real time.

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Resales of exclusive products

We know that most brands don’t even want to talk about the perennial issues of resales as there is very little that a brand can do to stop resales or earn from the resales of their own product. But, with fansify you have an opportunity to collaborate and launch a product through our blockchain. Once a product is launched through our blockchain, we will always know who the product is being sold to, the warranty for the product could be via our digital tokens which will ensure that every time the product changes hands the warranty is also transferred thereby ensuring royalty to parent brand. This can be done for the entire product life cycle. We can actually help you ensure that the resales of your products, which are done basis your brand equity, generates revenue for you.
For more on resales read this

Improved Cash Flow cycles

One of the biggest advantages that you have with fansify is, you can auction or sell you products at design or even inception stage. Depending on how much demand your brand commands in the market, you can launch your product even at design stage, auction it saying that it will be delivered in 3-4 months. This way the customers pay you for the entire product even before production planning has started and thus your company get the proceeds of the sales even before the product is actually manufactured, making the whole proposition extremely cash flow positive.

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Apart from all this, our platform is also your best option for having a store front in Web3. The way retail works has undergone massive transformation in the last decade and it is only going to change further. Augmented reality and Web3 are going to shape the future of shopping and retail, and we can support you orchestrate your journey into this next gen business model.